Overview

Nurture India supports artisans from underrepresented communities, but they didn’t have an online storefront to reach customers outside their local networks. I partnered directly with the founder to design and launch a Shopify-based e-commerce site that made products easy to browse and purchase while also highlighting artisan stories. I also set up analytics and email marketing, then trained the team so they could run the platform independently.

Problem

Nurture India had strong products and a meaningful mission, but no scalable digital channel to:

— sell beyond local and offline networks

— tell artisan stories in a credible, consistent way

— manage orders, inventory, and customer outreach efficiently

”How do we create a simple, scalable online store that supports both customer trust and day-to-day operations for a small team?”

What I Did

I worked as a product consultant across strategy, design, build, and enablement. I collaborated closely with the founder to understand the business goals, user needs, and operational constraints, then designed a simple, scalable e-commerce experience that let the products and stories shine.

Final Website

I designed and developed a clean layout in Shopify where craftsmanship stays central and shows the beauty of the products, while also making it easy for customers to browse and purchase.

Letting the Artisans’ Stories Shine

We kept the product pages simple and clean so the artists’ beautiful designs really stand out and speak for themselves, making it easy for customers to appreciate the craftsmanship.

We also included detailed descriptions of the artisans’ backgrounds and the cultural significance of their work to create a deeper connection between customers and the products.

Outcome & Impact

The launch expanded Nurture India’s reach and created a repeatable way to grow online.

What I Learned

A small team doesn’t need “more features”, they also need fewer decisions, clearer defaults, and reliable workflows.

Storytelling works best when it supports trust without competing with the shopping flow.

If I did this project again, I would run more direct usability testing with artisans and the internal team earlier, to reduce operational friction and improve long-term maintainability.