Nurture India
Lauching an e-commerce platform empowering local artisans.
Nurture India is a grassroots initiative that supports
Indian artisans from underrepresented communities.
Without an online presence to access global markets, I
designed and developed their e-commerce website. This
platform helps them expand their reach, share their stories,
and grow their business with a scalable, user-friendly
solution.
Project Approach and Execution
I collaborated closely with the founder to design, build,
and empower a platform that amplifies artisans' voices and
drives sustainable growth.
Understanding the Goal
I worked closely with Somya (Founder) to identify artisans'
needs and customer expectations.
Designing the Experience
The website design was clean and simple, with a focus on the
artisans' work and stories. I wanted their creativity to be
the star.
Building the Platform
I set up the e-commerce site using Shopify, making sure it
was easy to navigate, manage orders, and handle payments.
Integrating Data Analytics
I integrated Google Analytics and GTM that provided insights
into traffic, popular products, and customer trends.
Mailchimp for Outreach
I configured Mailchimp for personalized outreach to boost
engagement and repeat sales and grow the customer base.
Empowering the Team
I trained Somya's team so that they could manage the site,
analytics tools, and email campaigns independently.
Letting the Art Speak for Itself
We kept the product pages simple and clean so the artists'
beautiful designs really stand out and speak for themselves,
making it easy for customers to appreciate the
craftsmanship.
Revenue Growth & Global Reach
Significantly increased customer base and order volume while
enabling artisan success worldwide.
$1.2M
Revenue
Revenue
Helped drive $1.2M in annual revenue in the first year.
20+
Countries
Countries
Grew the customer base from 5,000 to 200,000 in over 20 countries.
2000+
Monthly Orders
Monthly Orders
Enabled artisans to receive over 2,000 orders a month.
What I learned
Launching Nurture India's e-commerce platform and seeing how
it helped artisans was really rewarding. I enjoyed working
closely with the founder, coming up with ways to share the
artisans' stories, and figuring out how to balance technical
issues with what users needed.
Looking back, I wish I had done more user testing directly with the artisans. That would have made sure the platform was easier for them to use and manage on their own.
Looking back, I wish I had done more user testing directly with the artisans. That would have made sure the platform was easier for them to use and manage on their own.